The world already knows
how to clean Diesel.
We make sure it happens.
Modern Diesel engines are built to run clean. Since 2014, every new European truck carries an SCR catalyst that turns toxic NOₓ into nitrogen and water — but only while it's fed one fluid: AdBlue.
The catch was never the technology. It's the supply. Across mines, ports, farms and long-haul routes, AdBlue is costly to ship, quick to run short, and hostage to a fragile global urea market. So the cleaning system sits idle and the exhaust stays dirty.
AddMic closes that gap. BlueCube produces certified AdBlue on site, from urea and water, in a pair of shipping containers — commissioned in days, wherever the Diesel runs.
Diesel doesn't have to be dirty.
The world just can't clean it fast enough.
Air pollution is the second-largest health risk on earth. Fine particulate and ozone cut 8.1 million lives short every year — and Diesel exhaust is a leading, preventable share of it.
The pollutant that matters most here is NOₓ. It's directly toxic as NO₂, it seeds secondary fine particulate, and it cooks into summer smog and ozone. It is also exactly what a Diesel engine's SCR system is built to destroy — when it has AdBlue to do it.
A clean-air factory the size of a parking space.
Two containers turn urea and clean water into certified AdBlue — the fluid Diesel needs to run clean — right where the trucks are.
Two containers.
One plant.
A 20-foot frame, standard ISO 668 footprint. Lift it with any crane. Truck it down any road. Place it where the Diesel runs out.
Lift the roof.
See the chemistry.
Module 1 — process and control. Module 2 — heating and storage. ISO 22241 chemistry inside a 5,898 × 2,352 × 2,393 mm shell.
Every component.
Named, sized, sourced.
Veolia reverse osmosis. K-PATENTS refractometer. Sulzer SMX static mixer. Watlow heating mantles. Rittal cabinet. Pall HDC II 0.2 µm polishing filter. Off-the-shelf, industry-standard.
Solid in.
Solution out.
Urea from the big bag. Deionized water from the RO. They meet in the mixer at 40 °C, get homogenized through 100 m of Sulzer SMX, and emerge as ISO 22241-grade AdBlue.
8 by 12 metres.
3 days to first fill.
Concrete or asphalt pad. 250 A three-phase, DN25 water, DN50 wastewater, LAN or 4G. Crane in, plug in, commission. Move it again in a week if you have to.
Every Diesel engine needs a cleaning crew.
We put one in a box.
AdBlue — Diesel exhaust fluid — is deceptively simple: 32.5% high-purity urea dissolved in deionised water, made to the ISO 22241 standard. Injected into hot exhaust, it releases ammonia that reacts across the SCR catalyst and turns NOₓ into plain nitrogen and water.
No AdBlue, no reaction, no cleaning. And the spec is unforgiving — a trace of the wrong mineral ruins the catalyst. The hard part was never the chemistry. It's making it to spec, reliably, close to where it's burned.
The cure is already installed.
It just runs dry.
And the pressure only rises. Euro 7 tightens truck NOₓ limits from 2028/29 — more AdBlue per truck, not less. Mining, farming and long-haul won't electrify at scale before the 2030s, so Diesel stays exactly where supply is hardest to reach.
Supply shocks prove how fragile it is: Australia's December 2021 AdBlue crisis nearly halted a national trucking fleet within weeks.
Stop buying your fluid.
Start making it.
For anyone burning serious Diesel, AdBlue is a cost you don't control — priced by someone else, delivered on someone else's schedule. BlueCube turns it into something you make.
- 80–90% lower cost — produce at €0.08–0.14/L instead of €0.35–1.80/L bought.
- Independence — no six-week waits, no supply shocks. You make it on site, on demand.
- Fast payback — 18–36 months above ~50,000 L/yr; assembled in under 48 hours.
A commodity everyone needs,
made where no one can.
AdBlue is a rare thing: demand mandated by law, growing steadily, and structurally under-supplied exactly where it's needed most.
- Legislated demand — a market heading for $28–29bn by 2030, tightened further by Euro 7.
- Replicable asset — a standardised container plant, modelled from 3 to 42 units across five regions.
- Honest stage — pre-revenue, first pilot in preparation; CE marking and certified output are targeted, not yet achieved. We're raising to prove it.
Clean air shouldn't depend
on a delivery truck.
Air-quality zones, port cities and public fleets carry a duty the market keeps failing: clean air that doesn't hinge on a delivery arriving on time.
- Cleaner local air — keep your own fleets' NOₓ neutralised, reliably.
- Lower total cost — better TCO than supplier purchasing, on your terms.
- Supply resilience — a fluid made in the region, not shipped into it.
Clean air, where the world runs on Diesel.
The trucks still run. The harvest still moves. The mine still works. Nothing that depends on Diesel has to stop — it just stops poisoning the air around it.
The cleaning crew finally arrived, and it lives on your ground — not at the far end of a supply chain that keeps breaking.
One box is a plant.
A hundred boxes is an industry.
From three containers to forty-two, across five regions, over five years — Brazil, Australia, India and beyond, where Diesel runs hardest and supply breaks first.
Each plant is the same standardised asset. The rollout is a repeatable playbook, not a one-off build — that's what turns a single box into an industry.
Let's put a cleaning crew where you are.
Run Diesel
Containerised AdBlue production on your site.
Invest
Back the rollout of a legislated commodity.
Govern
Cleaner air and supply security for your region.
Half the world's Diesel is still waiting for its cleaning crew. Tell us where you are — we'll reply within one working day.